Promote Your Site with Facebook

Right now who is not familiar with facebook. Ranging from children, teenagers to grandparents in general know. Many of the benefits we can get it from there, either to find a friend or to run a business. 

Facebook is one of the best Social Networking sites for website promotion. You can expect a big increase in your website business from the effective use of Facebook.

Your Facebook page should be the focal point for your business's brand the place where you project your company's image to your customers and prospects. This is your chance to show the world what you're business is all about.
Many people go to Facebook to connect to family and friends and people they have not seen in a long time.

First, although Facebook has the option of creating a business account, it is better for you to set up a Personal Profile for yourself that will be solely used for the purpose of promoting your business.
According to its description of Business Accounts, Facebook states: "Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests."


Setting up your Profile
It is very important that you familiarize yourself with Facebook's Terms of Rights and Responsibilities in order to make sure you are following their rules.
Once you have created an account for your business, fill out your profile as completely as you can. This is your best advertisement and will help you start to establish your brand. Be sure and include your contact information along with your personal web site or blog URL. Remember you are your brand so you want to pay attention to all of the details that will help build your brand.
Be sure to include content that will build your brand strategy. This includes :

• Regularly posting helpful links, suggestions and notifications
• Choosing a profile image that portrays your company's branding, and is easily recognizable
• Posting photos that represent your business's "personality" (remember, people buy from people, so include photos of yourself or your employees)
• Encouraging sharing and interaction among your Facebook followers
• Quickly responding to feedback in a professional way

Managing your Settings
As soon as you get your profile started, you need to go into the settings in your Facebook account and set your preferences that allow you to keep parts of your profile private. You don't want to take the chance of something inappropriate appearing on your Facebook page.
Next, when setting up your page, Facebook offers 20 + pages of Applications such as the Blog RSS Feed Reader Ap, which you can customize to look like a mini version of your actual blog or web page, that allows you to integrate feeds from your company's blog if you have one as well as to other social networking accounts that you have set up. Use the information tab of your profile to provide links to specific pages on your website such as your contact form or products and services page, along with information on how your readers can subscribe to your blog or newsletter.


Begin Networking!
15 key steps that are relatively simple but will allow you to have maximize your success with using Facebook to promote your website:

1. Vanity URL: Now that you've gotten your Facebook up and running you can reach out and connect with potential customers and business affiliates. Facebook has added a Vanity URL feature that you can use to create web address which is specific to your page, is static and can be used to help others find your profile easier. 
2. You can include your Social Networking URLs in the signature line on all of your emails as well as posted on your website. In addition, you can feature this unique URL on all of your business supplies such as business cards and letter head. 
3. Search Feature: Use the Search feature at the top of your Facebook pages, using key terms such as Business Networking, Business Marketing, Intellectual Property and so on to look for people and businesses in your industry that you can connect with. A list will generate featuring People, Pages, Groups, Applications, Events, Web Results, Posts by Friends and Posts by Everyone found as a result of your key term search. Try multiple search terms, including pluralities of words to make the most out of your searches. Search often as new profiles are added to Facebook each and every day. 
4. Start sending Friend Requests: Click on the link for People and scroll through the list looking for potential leads and contacts. Send friend invites to anyone who you feel would be a good contact for you and your business. As your list grows, you will also see that every time you refresh your home page, Facebook gives suggestions of others who you may potentially want to connect with based on those already in your friends list. Check there every time you fresh your homepage to see if there are others who may be of potential interest that you can also connect with. 
5. Join Networking Groups: From your original search list, click on the link for Groups. Search for groups and fan pages that you feel are relevant to your business and industry that may be of interest to you or who's fans you feel would benefit from your products and services. 
6. Click the link to become a fan and then post a quick hello in the Write Something box to introduce yourself to others in the group. Go back often to the groups you join and post things that you feel will of interest to the group. 
7. Create a Group(s) of Your Own: Go to your home page and click on the Groups link on the left hand side of the page. A list of the groups you are a fan of will pop up. There you can create a group or groups of your own that is pertinent to your industry and will be searchable based on the terms you feature in the title and within the posts that you and your "fans" post to the group. Make sure it is set so that your group members can invite their "friends" to join the group as well. Be sure and mention your Facebook group on your main Facebook page, in your blog and on your website. As more people come to your group, they will invite others to the join the group and the group will continue to grow. 
8. Create a Discussion Board: Facebook features a Discussion Board Application that you can use in conjunction with your Facebook page. Featuring a Discussion Board allows you the opportunity to post interesting topics pertinent to your business and in turn enables your customers and potential prospects to tell you what they think, feel and desire. It will help you get to know your customers better putting you in a better position to customize your products and services to your customers needs. 
9. Keep a Calendar of Events: If you are planning to attend or host a business function that will be open to the public or perhaps you will be traveling to a specific part of the country, post a calendar on your Facebook page (they have one in the 20+ pages of available applications) letting your readers know. Post upcoming events including webinars, conferences and any other upcoming events you will or someone from you business will attend or host. 
10. Stay Active and Current: And post regularly on your Facebook Profile Page, Group(s), Fan Pages and on your Discussion Boards in order to keep your group members interested and coming back for more. Post interesting tidbits that are relevant to your field. Remember as each person connects with you, you have the potential to connect with everyone they are connected with. 
11. Build Awareness: Facebook offers very affordable, targeted cost-per-click advertising options that can be laser-targeted to the city you do business in. You only pay per click, so costs are minimal. Also, a Facebook page or group can be created to help get the word out about your organization. 
12. Distribute Information: Local businesses need to affordably communicate events, news, products and services. Facebook allows you to leverage your personal and professional contacts to share information-- for free. 
13. Create Community: Social networking serves to bring people together. Your local business can brand, build, and boost business by creating a Facebook page or group so your local contacts can converse with each other. Let your community become your best sales people and free focus group. Listen to the conversations and allow raving fans to share and get in on the conversation. 
14. Offer Additional Customer Service: Through Facebook, you can answer questions, receive free feedback, promote events, and provide news to be of additional service to your locally-based audience. Facebook gives your prospective and current customers an additional web option to find and connect with you. 
15. Boost Sales: Local businesses have to fight harder than ever to survive in this tough economy, but your business can have a competitive edge with Facebook. Tapping free social networking tools like Facebook to build awareness, share information, educate, build community, increase connection, and enhance customer service will all work in unison to make sales.

Promote Your Site with Facebook

Promote Your Site with Twitter

You may already be on Twitter, but are you using it for promoting your website - and to get targeted visitors to your site? Twitter is a real powerhouse of traffic if you take a little time to learn how to do it.

How Does Twitter Work?

Twitter allows users to post messages up to a total of 140 characters, which includes punctuation and spaces. Not only can you tweet via your computer but also through your mobile telephone networks as well. And given that most telephone services limits texting on your cell phones to 160 characters, Twitter opted to limit it to 140 leaving you with 20 characters for your username. The messages that you post are public and can be read by anyone who signs up to “follow” your twits.

Create your company profile

Go to twitter.com and click sign up now. Enter your company name just as you want it to appear in the “Full Name” field. This is your user name or “handle” by which you will be known on Twitter. Use the shortest name that describes your company. Preferably your company or website name (without the .com) if its available and not over 20 characters.

Note :

Be sure to read through the Twitter Rules and Terms of Service to stay out of trouble.

Learn the Twitter lingo

Although Twitter seems easy enough, understanding the special terms used to communicate will make using this social network much more effective. Read Twitter 101 ( http://business.twitter.com/twitter101/learning) to learn about each of the terms used in with your Twitter account.

Personalize your profile

Go into Settings and give your company or website a face. Upload a picture, such as your logo or homepage screenshot. Then add the names of those who will be tweeting on the account. Its especially important to pay attention to to bio section. It is limited to 160 characters so you need to determine the best way to describe your website and/or what you do. Use some of your most important keywords. Space is limited to one line in the bio section, but you can go to the design tab and utilize the background image on your profile to post additional information.

Begin tweeting

Remember Twitter allows you to post messages only up to 140 characters long, including punctuation and spaces. Its also best to use a casual, friendly tone, or even some humor to keep your tweets from being too dry or boring. a good idea is to make your followers feel like insiders with behind the scenes looks at your company. Write tweets about breaking business news, post links to your website, as well as to other sites or articles you think your followers may be interested in.

Retweet Posts

Especially tweets by others that you feel will be of interest to your followers. Always make sure your retweets provide value to your followers. This will eventually make you more visible to others who may not have found you otherwise.

Make Connections

Twitter isn’t just an advertising medium, its a Social Medium. Get out and communicate. Use the search box on your Twitter homepage to search for other professionals in your field. Use key terms, specific to your website such to search for mentions of these keywords by other websites, your visitors and potential visitors. When you find interesting tweets you can choose to follow those individuals who posted the tweets. Say hello to be personable. Twitter also has a Find People section to search for specific people, companies or websites by name.

Find out what people are saying about you

Type your company name, website name or products into the search box on your Twitter home page and discover where your company and products are mentioned.

Building Relationships

Respond immediately to any complaints posted and send thank you notes to those who give praise. Offer helpful hints and quickly answer any questions or issues about your site or services.

Promote your Twitter account

Promote your twitter account wherever you can. Post a Twitter badge on your website, connect your Twitter and Facebook accounts. Add your Twitter URL to your signature line for your email.

Tips to help you get the most out of Twitter

• Be sure your posts are interesting! Its just as easy to choose to un-follow you as to follow you.
• Follow others. The more people you follow, the more people will follow you.
• Know your goals. Knowing your goals helps you determine what to post and when to post it.
• Use shortened URL’s. You only have 140 characters, and can often use more than the allotted space for the URL alone. Use the Bit.ly (http://bit.ly) to shorten the links you post.
• Use DMs (Direct Messages). to send private messages to other Twitterers who are following you to personally address concerns.
• Retweet Often, but make it good stuff! Retweeting is a common form of communicating on Twitter.
• Pay attention to the Trending Topics on your Twitter search page. These most mentioned terms show you what most people are paying attention to right now and can be used for topics on your own Tweets.
• Don’t spam people by sending unsolicited @messages or DM’s.
• Don’t post the same messages to a multitude of accounts, or tweet the same things over and over, or to a multitude of accounts.
• Do not “follow churn” or follow and unfollow the same people over and over.
• Ask for feedback. ask friends and followers to give you feedback on your website or products/services.
• Put a Twitter icon on your homepage.

Promote Your Site with Twitter

Update your Sitemap

Updating a SitemapPrint Google recommends initially submitting your Sitemap using Google Webmaster Tools. This will ensure that your Sitemap details are readily viewable on the first tab of the Sitemaps page in Webmaster Tools. In addition to Webmaster Tools, you can also submit (and resubmit) your Sitemap using the following methods :

Sending a HTTP request to Google Including your Sitemap location in your robots.txt file

Resubmitting a Sitemap using Webmaster Tools On the Webmaster Tools Home page, click the site you want.

Under Site configuration, click Sitemaps. Select the Sitemap you want to resubmit, and then click Resubmit.

Resubmitting a Sitemap by sending Google an HTTP request.

If you do this, you don't need to resubmit it using Webmaster Tools. The Submitted column will continue to show the last time you manually clicked the link, but the Last Downloaded column will be updated to show the last time our system has fetched your Sitemap.

To resubmit your Sitemap using an HTTP request :

Issue your request to the following URL:

www.google.com/webmasters/tools/ping?sitemap=sitemap_urlFor example, if your Sitemap is located at http://www.example.com/sitemap.gz, your URL will become:

www.google.com/webmasters/tools/ping?sitemap=http://www.example.com/sitemap.gzURL encode everything after the /ping?sitemap=:

www.google.com/webmasters/tools/ping?sitemap=http%3A%2F%2Fwww.yoursite.com%2Fsitemap.gzIssue the HTTP request using wget, curl, or another mechanism of your choosing.

A successful request will return an HTTP 200 response code; if you receive a different response, you should resubmit your request. The HTTP 200 response code only indicates that Google has received your Sitemap, not that the Sitemap itself or the URLs contained in it were valid. To obtain status information about your Sitemap, resubmit it using Webmaster Tools account. We recommend that you resubmit a Sitemap no more than once per hour. An easy way to do this is to use the Sitemap Generator to set up an automated job to generate and submit Sitemaps on a regular basis.

Note :

If you are providing a Sitemap index file, you only need to issue a single HTTP request that includes the location of the Sitemap index file; you don't need to issue individual requests for each Sitemap listed in the index.

Including your Sitemap location in your robots.txt file

To tell search engines about the location of your Sitemap, include the following line in your robots.txt file (updating with your own path and filename) :

sitemap : http://www.example.com/sitemap.xml

Update your Sitemap

Three Key Steps in Writing Meta Tags

Here are three good step in the writing meta tags :

1. Adhere to character limits

Title tags are critical because search engines not only use them when deciding what a web page is about, but they also appear in search results as the first line “Title” of your listing. Think of title tags more as a "Title Keyword Tag" and include keywords that users would likely search for to find the content on that page. Keep them short and sweet. They are the first thing people searching for your site will see, and can never be more than Google’s limit of 69 characters, including spaces.

Description tags are right behind title tags in importance. Each search engine allows for a specific number of characters (including spaces) to be shown beneath your page title in search results listings. These bits of your web page that appear in search results are known as “snippets.” Description tags will often be the text search engines choose to display as your snippet, and can have a big impact your search traffic. Writing your description tag to be completely within Google’s limits means you have control over what appears. Aim for one that is between 100 and 156 characters- so that it both reads well, and fits well.

2. Use Your Keywords

The keywords used in your title and description tells your targeted audience this page is what they are looking for. Users searching for particular words will naturally first examine page titles, but if they still cannot determine which site best addresses their needs, they then turn to the most relevant page descriptions. By placing 1 to 3 keywords into both your title and description (which will appear in bold in the description tag if they match the search term), you’re assuring search users that your site isn’t in their results by mistake, but because it’s what they are searching for. You should always write them, and the page they are on, with 1 to 3 very specific keywords or key phrases that are also used within the content of that page.

The title and description tags should always be specific to the page they are on and contain key words or phrases also found in the page heading, and the first one or two paragraphs of that page. Google compares words and phrases in your title tag and description tag with page content to be sure they are “relevant.” It will ignore your tags if they are not.

3. Write with flair, but be accurate.

Your primary goal is to write something that will entice people to click thru to your website from your listing in Google. Your tags need to be attention getting, as well as an accurate description of what users can expect to find on that particular page. One easy way to do this is to have your title and description tags mirror the opening paragraph of the page they are on, but be shorter: more concise and more dramatic.

Three Key Steps in Writing Meta Tags

Easy Steps SEO to the Top 10

SEO companies are making a fortune by doing the menial work that is overlooked by many designers. It is easy steps to do most of the work done by most SEO companies, all you have to do is create good habits.

There are 9 main points you should focus on :

Keywords

Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:

Total Words ÷ Keywords= Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible.

However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about "Web Design" in New Orleans, I would include "New Orleans web design" in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

URL Text

When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn't come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

Description Meta tags

These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags

Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don't put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don't miss out.

Image Names

As I said before, content doesn't come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don't call it "some_dude.jpg", call it "web_site_design.jpg". The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

ALT tags

Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

Heading tags

Heading tags are associated with the bold font that leads into a section of text.

Web Design

Web Design Inc. offers custom web site designs.

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag...

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.

Content

As every expert will tell you, "Content is King." Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don't want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can't read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don't have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

Hyperlinks

Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don't use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.

Good luck and success always for you.

Easy Steps SEO to the Top 10

Tips to get traffic from Google

Google has created a set of guidelines (requirements and recommendations) to help small businesses get more search traffic. Meeting these guidelines has a dramatic effect on your Google traffic, and traffic from the other top search engines as well. Your easy-to-use SEO Checklist makes it easy.

First we analyze every page of your site to calculate your Google Site Score.

This "Overall Site Score" grades your site on how well it meets Google's guidelines. It's made up of individual "Tool Scores", one for each critical guideline. The individual Tools help you zero in on exactly the issues that need attention.

Your Essential SEO Checklist tools:

1. Google Blacklist Check

The first step is to check to be sure your site is not being penalized by Google or other search engines. Most sites don't know if they are on Google's so-called blacklist. Getting on the list is easier than you may realize. Something as simple as linking to the wrong site can do it.

This tool checks Google's banned domain name list to see whether or not your site is currently being penalized, banned or blacklisted by Google. If it shows that your domain is blacklisted it will also offer you tips and information on how to get the ban lifted. We recommend you perform this check at least once a month.

2. Get In Google

Automatic creation and submission of a Google compliant XML Sitemap gets more of your pages listed in Google within 72 hours. New sites get listed within 24 hours. Guaranteed!

You'll know exactly when Google acknowledges receiving your Sitemap submission, and exactly when Google reads it and visits your site to begin listing your pages.

3. Link Building

One of the best ways to build valuable links is through listings in high quality "authoritative" directories. Your free Attracta Business Directory listing gives your site prominent links and important "business directory citations" that are referenced by all major search engines. You also receive an additional SEO boost from a Google recommended HTML sitemap and an optional Google Location Map.

4. Social Networking

Social networking increases search rankings, builds traffic to your site and helps your gain "authority" within your area of business. This tool verifies that you are promoting your site through Facebook and Twitter, the two most important social sites. See our SEO Tips section for step-by-step instructions on using these two powerful social media sites to increase your search rank and traffic.

For more information, please visit http://www.attracta.com/

Source :

http://www.attracta.com/

Tips to get traffic from Google

SEO Principle

Search Engine Optimisation otherwise known as SEO is the means for improving a website's ranking in Google, Yahoo, and Bing. The more time and money a company spends on SEO, the more chance they have of being the first search result listed by Google - which is of course the ultimate goal of any website; to be easily found by their potential customers.

One of the simplest techniques is altering the text, or 'content' on a website. To do this an SEO company must first understand the website's target audience, who are they and what words do they type into Google when they are looking for this particular website? If you are in the automotive business, then people might be searching for your services under 'auto shop Auckland'. But there are many possibilities, and it is the job of a good SEO expert to investigate those options for you and compile a list of your best keywords and phrases.

Once those keywords and phrases have been researched, your content can then be structured effectively so that it is 'optimized' and SEO friendly. It is usually best to have professional help with this, so talk to your web development company about what they would recommend. Other methods include linking, (both internal - within your own site, and external - other websites linking to yours) and implementing meta-tags, subheads, and website descriptions throughout your web pages. As a general rule with search engine optimization, 'content is king', so much of your success will depend on the quality of the content on your website.

Other important SEO principles come into play with techniques like 'Black Hat' and 'White Hat' SEO strategies. These two methods have very different principles behind them, and it helps to understand the differences before talking to a web development company about tactics for your website so you can make well-informed decisions.

Search engines cater for SEO companies to a certain extent and regularly publish ways to increase a company's search engine visibility through good design, carefully crafted content, and good internal and external linking strategies. Many SEO strategists follow these guidelines. They are known as 'White Hats' and are generally accepted to achieve more long lasting, effective results for website rankings.

'Black Hat' SEO companies use methods that search engines don't approve of or even deception to increase a website's visibility. Examples would be hiding bulk keyword rich text on your website by using a background font color or small font size. Search engines often impose penalties on Black Hat SEO companies - pushing their websites down in search result rankings and occasionally removing their sites from there databases altogether.

Be aware of these differences between Black Hat and White Hat strategies, and make sure that you entrust a reliable NZ web design or development firm with the task of increasing your website's SEO effectiveness by using tried and tested SEO principles. You'll be amazed at how powerful the results of good search engine optimization can be for your business!

If you can follow SEO strategies properly of course you may get good web presence in search engines. Some of the SEO NZ companies following a good SEO strategies and gets results. Search Engine Optimization nz companies will help your web presence more stronger.

SEO Principle

SEO Rules

As a practice and industry, SEO is constantly evolving. Sites are seemingly at the mercy of the search engines, who usually can't be bothered to give the site owners a heads up before they update their algorithm. Every few weeks it seems like someone is heralding the death of SEO, but evolution does not equal demise. Over time, tactics and methods change to work inside the guidelines of the search engines and to meet the needs of the online user, but the core fundamentals of SEO have remained the same.

Here are 7 basic rules of SEO :

1. Understand User-Intent

Keyword research is the cornerstone of any SEO campaign. Understanding user-intent when conducting and selecting your keywords is critical to getting your SEO off on the right foot and helping the right audience find your site. For instance, are "gym shoes," "sneakers" and "tennis shoes," the same thing? For some consumers those three words are completely interchangeable. But if a tennis player were looking for a new pair of shoes, they would search using "tennis shoes" and expect a very specific result. It doesn't matter how you would search for your brand/products, it only matters how your target audience searches. Targeting the wrong keywords because you failed to understand the intent of the search means you'll miss out on potential traffic and customers.

2. Don't Rush Your Link Building

It is crucial for the search engines to see a diversified approach to link building that slowly grows over time. A blended approach demonstrates your commitment to white hat link building and building your online presence naturally. The search engines are very aware that they are playing a game with spammers and black hat SEO users, and they don't plan on losing. If you develop too many links too fast, even if they are good quality links, this can raise a red flag with the search engines and your site could be penalized.

3. Content is King

Content is anything that is public and shareable. This includes blog web page content, blog posts, articles, podcasts, videos, whitepapers and more. It is also the most important factor of a website's long term SEO success. Content should always be written for the end user, not for the search engines. You have to remember that the search engines are not going to be the ones purchasing your products or services, people are. Optimize your content so the search engines can find it, but don't forget that it has to be human friendly first.

4. Be Strategic, Not Spammy

This is especially important in regards to social media marketing and social SEO. If you really wanted to, you could create a hundred different Twitter profiles to promote your content through. But what kind of real value are you getting from those profiles other than a link? You don't have to tackle every aspect of SEO at once. Frankly, there just isn't enough time in a day to take on that much work upfront. Pick and choose your battles so you don't overdo it. Flooding the online market with low-quality SEO doesn't help build your brand or reputation.

5. SEO is Long Term

This is probably the hardest thing for those new to SEO to wrap their heads around. SEO is not a quick fix to your online marketing. No, you won't be ranking on the first page of Google for all your keywords by tomorrow, next week, or even next month. This is especially true if you recently launched your site. It takes a long time to build up your trust factor with the search engines.

SEO builds upon itself over time, but that doesn't mean that once you have reached the first page in the search engines that you get to pack it up and call it a day. The Internet is continually growing and evolving. If you want to stay at the top, you have to keep working for it. It doesn't take long for your site to slip down in the results pages if you abandon your SEO.

6. Follow Search Engine Guidelines

Google, Bing and Yahoo want you to do well with your SEO because it helps clean up their search results. A better SERP makes for a happier search engine user. Search engines are in the business of pleasing the customer, just like everybody else. If your site can't help them do that, you won't ever rank well. That's why every site owner and marketer has to read the Google and Bing Webmaster Guidelines. Consider those guidelines your SEO line in the sand. If they call something black hat, then treat it as such and avoid it. It can be very tempting to test out the black hat side of SEO, especially when you see your competition doing it and seemingly getting away with it. Just don't! Sooner or later the search engines catch on and your site will be penalized.

7. Integrate Everything

Just about all your marketing online (and offline marketing) efforts can be leveraged for SEO. One of the biggest mistakes you could make is keeping your actions in separate silos. SEO works best when it is incorporated into the mix, becoming an essential component of your marketing online. If your company has a large marketing department, don't segregate the SEO guy back to the IT department. Bring him aboard the marketing team and you'll achieve greater online success.

SEO Rules

SEO Specialist's Tips

Whether you have an effective SEO plan for promoting your website?

Recheck your plan.

Roughly, any SEO has to make the following vital steps:

1. Choosing the right keywords
2. Optimizing your site's content
3. Cleaning and organizing your site's structure
4. Finding places to get backlinks from
5. Building a wide network of quality links
6. Monitoring website rankings over time

1. Choosing the right keywords

Keywords can make or break your website promotion campaign. Ideally, a good keyword meets these requirements :

1. It describes your business, product or service — or some part of it.
2. It is frequently used by people when they make searches in Google or other search engines.
3. Online competition for this word is not too tough (not too many websites are already optimizing for this keyword).

2.Optimizing your site's content

Before getting down to any off–site activities, you've got to make a persuasive, good–looking and search engine friendly webpage.

Any webpage has two sides. One is informative and user–oriented content that will keep customers spending money on your site. This is not part of SEO so we're not talking about that now.

The second side is smart usage of your keywords in each element of your page's HTML code (this is what we call onpage optimization). The result is, Google, Yahoo! Bing and other SEs look at your webpages, understand that they are topically related to your keywords and start showing these pages to visitors who search for these words.

3. Cleaning and organizing your site's structure

So that your every single SEO effort hits the point and brings in maximum effect, you need to make sure that your site works fine as a system.

Before you start promoting any of individual webpages, you need to optimize the entire website so that there're no issues which might prevent the site from ranking well.

Therefore, you need to check every single area where your site's performance might fall short — and fix it.

This includes:

* Broken links
* HTML code errors
* Duplicate content
* 404 and other server response code errors
* Not indexed webpages
* Missing or too long titles and meta descriptions

and all other issues that interfere with your site's rankings

4. Finding places to get backlinks from

That's where off–page optimization starts. You need to get lots of links pointing from other websites to yours (aka backlinks). Here are the essentials of a good link:

* The link should come from a thematically related source

* This source should be a well–established site trusted by search engines

* The link should use your keywords in its visible part (called "anchor text")

Although it is not 100% necessary for the link to comply with all these requirements, the closer your links are to this ideal, the better. The quickest and most reliable way to find good links is to see where your top–ranking competitors are getting them. As soon as you know your competitors' link sources, you can try to get links from there as well — and up you go in your Google rankings!

5. Building a wide network of quality links

How do we get all the links we need? Some sites buy links, some have very useful and popular content and get links without even stirring a finger. Millions of sites exchange links with one another.

Quite often we have to ask for a link. It's nice to contact the owners of some really important websites in person — send an email explaining why they should link to you and how your website's content could be useful to their own users.

6. Monitoring website rankings over time

The easiest way to see if your SEO efforts are bringing results is regularly checking your website positions in search engines.

When you know each change in your rankings you're able to figure out which activities are the most profitable for you. You can notice mistakes and take quick action to correct them.

SEO Specialist's Tips

SEO Tips

Don't let your website is not listed in search engines.

Here are some important things you should consider that your site listed in search engines.

1. Page Title

Forget using 'Welcome to my website as your page title, if you really want to attract target media specify your keywords and list your product keywords separated by an | (hold Shift + backslash key) symbol (eg: Digital Cameras | Video Cameras) will boost the strength of your chosen keywords, in this case Digital and Video Cameras.

2. Page Filenames

Still naming your page filenames as products.htm or aboutus.php, why not add some weight to your website and help the SE distinguish from the multitude of pages with generic names and again utilise your keywords into your filenames (eg: paper_back_novels.htm) for a Book selling site with this link to the list of Paper Back Novels.

3. ALT Tags

Again keywords play a huge part in the design of your site and another area to include these words is in your image 'ALT" tags.

4. Header Tags

Getting back to your Page Title, there is no point in making the heading text "Welcome to my Website" especially if you are selling Garden Tools. Using , and tags to emphasize your Products and Services in order of importance, lets the SE's.

5. Bold Text

Got something to say?, say it in Bold Text, this tells the SE that this text is important and relates strongly to your content and keywords and should be taken notice of.

6. Keywords

Some say they aren't that important anymore to getting results in the SERPS (Search Engine Result Pages) but using them correctly can add to your sites overall effectiveness. Concentrate on 3 - 4 keyword phrases (eg: "custom website design" or "web site design" for web site designers) and make sure they are used in the first and last paragraphs of your home page content.

7. Google Toolbar

Not only a search tool the Google Toolbar displays each sites Page Rank according to Google on it popularity and web presence.

8. Alexa Toolbar

Download the Alexa Toolbar from Amazon and sign up to their affiliate program, the toolbar is an essential tool in gauging the popularity and hit results of how your website ranks in the www.

9. RSS Feeds

Want to increase traffic? well consider starting a RSS Feed on your website with important news items relating to your business and your chosen profession then link these to your articles.

10. Article Writing

Article writing is another way to cross promote your site with helpful information for others and with links back to your site.

SEO Tips

10 Useful Tips for New Sites

As SEO experts are bound to point out, it's a process that needs to be carried on over time and considered whenever you make any changes to your site. As a new site you'll need strategies to assist you in climbing the ladder to good Internet ranking placement as quickly as possible.

The way you link, both internally and externally from your site, is crucial for achieving results in today's competitive market. Getting help from an SEO Agency can give you the advantage you need when it comes to search engine ranking and those all-important hits on your site.

Here are 10 very useful tips on links and linking architecture for anyone with an interest in SEO, and if you're involved in marketing of any kind over the Internet, then that's you.

1. Think About Who Links to You

You'll already know the value of reputation when it comes to marketing your product or service. If sites that are associated with good quality products are clearly seen by users and search engines to link to your own then this will reflect well on you.Pay close attention to the number of .com and .co.uk sites that link to you, for example, and think carefully about ways in which you can encourage others to do likewise.

2. Think About Who You Link to

The same rules as before. Linking to good quality sites reflects well on your own. Keep up to date with innovations and developments and stay relevant with fresh links on your pages. Try to develop a balanced portfolio of links on your site.

3. Avoid Broken Links

As part of ongoing site maintenance for SEO you should be aware of any links that are no longer in use and remove them from your site.

4. Think About Relevance

This is very important. Link to sites with a clear relevance to your own only. Search engines pay special attention to this, as do users, and every irrelevant link on your page is detrimental.

5. Internal Links

Think about internal links and whether your site is user friendly. Make the most of internal links and get some advice from SEO experts about ways to link internally that will benefit your site's ranking.

6. Maps

Think about linking back to homepage and site maps. Make your site as easily navigable as possible. This will encourage users and benefit your site as search engines see these links when they probe it. A map is a useful way to introduce internal links and make the site easier to get around.

7. Link Building

Think about the use of exact match terms for link building. Build links using exactly matching anchor text. Remember though, don't get carried away - an excess use of keywords can be as bad as a lack. Using terms you want to rank for and that summarise the topic referred to, in moderation, can strengthen the ratings of your site by search engines.Find a balance and use your senses. If you feel that you've gone overboard with repeated words or phrases in your internal links then you probably have.

8. Avoid Cloaking

Search engines are increasingly sophisticated at detecting 'black hat' or unscrupulous SEO techniques. While it may be tempting to improve your popularity on the net by attracting unwitting visitors to your site, be aware that techniques that accomplish this can get you into trouble.Users and search engines are alike in their approach to cloaking - they don't accept or tolerate it. Stay within the boundaries to avoid problems.

9. Strategise

Have a solid strategy for linking to, from and within your site. Think before you link and use every intelligent strategy at your disposal. Getting advice from website optimization specialists can really help.

10. Look at Where Your Competitors Link

This is legal and it can give you an advantage or at least level the playing field somewhat when it comes to links. Go to Yahoo and type in link: www.competitorsite.com to get access to useful tools for viewing your competition's linking activity. Remember that knowledge is power.

10 Useful Tips for New Sites