Monday

SEO Principle

SEO Principle
Search Engine Optimisation otherwise known as SEO is the means for improving a website's ranking in Google, Yahoo, and Bing. The more time and money a company spends on SEO, the more chance they have of being the first search result listed by Google - which is of course the ultimate goal of any website; to be easily found by their potential customers.

One of the simplest techniques is altering the text, or 'content' on a website. To do this an SEO company must first understand the website's target audience, who are they and what words do they type into Google when they are looking for this particular website? If you are in the automotive business, then people might be searching for your services under 'auto shop Auckland'. But there are many possibilities, and it is the job of a good SEO expert to investigate those options for you and compile a list of your best keywords and phrases.

Once those keywords and phrases have been researched, your content can then be structured effectively so that it is 'optimized' and SEO friendly. It is usually best to have professional help with this, so talk to your web development company about what they would recommend. Other methods include linking, (both internal - within your own site, and external - other websites linking to yours) and implementing meta-tags, subheads, and website descriptions throughout your web pages. As a general rule with search engine optimization, 'content is king', so much of your success will depend on the quality of the content on your website.

Other important SEO principles come into play with techniques like 'Black Hat' and 'White Hat' SEO strategies. These two methods have very different principles behind them, and it helps to understand the differences before talking to a web development company about tactics for your website so you can make well-informed decisions.

Search engines cater for SEO companies to a certain extent and regularly publish ways to increase a company's search engine visibility through good design, carefully crafted content, and good internal and external linking strategies. Many SEO strategists follow these guidelines. They are known as 'White Hats' and are generally accepted to achieve more long lasting, effective results for website rankings.

'Black Hat' SEO companies use methods that search engines don't approve of or even deception to increase a website's visibility. Examples would be hiding bulk keyword rich text on your website by using a background font color or small font size. Search engines often impose penalties on Black Hat SEO companies - pushing their websites down in search result rankings and occasionally removing their sites from there databases altogether.

Be aware of these differences between Black Hat and White Hat strategies, and make sure that you entrust a reliable NZ web design or development firm with the task of increasing your website's SEO effectiveness by using tried and tested SEO principles. You'll be amazed at how powerful the results of good search engine optimization can be for your business!

If you can follow SEO strategies properly of course you may get good web presence in search engines. Some of the SEO NZ companies following a good SEO strategies and gets results. Search Engine Optimization nz companies will help your web presence more stronger.


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6 comments:

TopherBricks said...

Great posting. You brought up a lot of great topics to think about if you're looking in to hiring an SEO company to market your business. Finding the Best SEO Company can be difficult, but if you do your research you can find the one that fits your needs.

aisoice said...

Dear TopherBricks,
Thanks for your visit and your Information.
I will always remember important information that you provide.

HenningQuinn said...

Interesting info. I didn't know there was such a distinct separation within seo practices. Does every top seo company use only white hat seo or do they sneak in black hat seo as well? I feel like sometimes it can be hard to distinguish between spam and ethical practices. Thanks for posting this! Take care.

Ida Prutt said...

Perfect! I've been looking into a couple of the local seo services around here but I wasn't really sure how to tell if they were practicing black or white hat seo services. Now I know how to distinguish between the two. Thanks a lot!

MLB2k11 said...

Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further write ups thanks once again.
SEO tools

aisoice said...

Hi MLB2k11,
Thanks for you visit and your comment.
For more information you can access the SEO category.

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